and was designed with hospitality specialist AvroKO, customers will be given a tap tour and complimentary fragrance to take home. We are setting the stage for consumers to discover scents through olfactory encounters.” Mindy Yangįor their first visits to Discovery Studio, which will be located at 155 Lafayette St. “My concept is completely disrupting how fragrances interact with consumers by creating a consumer-centric platform. Retailers are the key masters if you will, but that’s problematic because retailers have been soft and inventory isn’t moving the way it used to,” says Mindy Yang, the founder of Perfumariē who was formerly at MiN New York. “It’s incredibly difficult for new fragrances to be discovered. Starting in November, the scents will also be showcased on an e-commerce marketplace called Beacon. The 600-square-foot New York space opening next month houses 30 taps of numbered fragrances described in 500 characters or less with no brand or product names. The online-offline concept encourages fragrance shoppers to consider scents at Discovery Studio, a wine bar of sorts for perfume, with their sense of smell before they purchase.
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